The ancient town of Hoi An not only captivates tourists with its beautiful landscapes, cuisine, and rich cultural history, but also holds onto one of the oldest professions of the Vietnamese people – tailor-made clothing.

Despite the fashion industry developing rapidly with ready-to-wear clothing constantly appearing on the market, tailor shops in Hoi An still have their own place. Strolling around the ancient town, tourists can easily come across such shops.

To attract customers, these shops are famous for their “express” tailor-made clothing service. From elegant suits, traditional ao dai, intricate dresses, to even swimwear, bikinis, everything is tailored within a few hours according to the fabric, style, and measurements of each customer. Most importantly, everything is ready for pick-up on the same day.

“Good news travels fast”, and this service has now attracted a large number of foreign customers to experience it. On many social media platforms, many international guests share clips of their experience with tailor-made clothing “ready in less than a day”. Many are satisfied with the quick service, which fits into their travel itinerary within a few days.

Jaden Laing is one of these satisfied customers. Seizing the opportunity during his trip to Hoi An last October, the Chilean guest wanted to experience this service and see how it turned out.

He chose a tailor shop on Nguyen Huy Dieu Street. There, Jaden expressed his desire for a tailored suit and shirts, and the staff warmly assisted him from choosing styles, fabrics, to personal preferences.

“I want the suit to be fitted and snug to my body,” Jaden said.

It is known that most customers who come for tailor-made clothes already have a sample in mind, so the staff will sketch a design, take actual measurements, and advise on suitable fabric.

Based on the customer’s requirements, the tailors completed the garments quickly. Just 24 hours later, the Chilean guest returned to the shop to receive all the ordered items, including 5 different colored suits and 3 shirts. Jaden tried on the clothes and expressed his satisfaction. The total cost was approximately 14 million VND.

“Tailor-made in Hoi An is indeed one of the cheapest places in the world,” he remarked.

Sharing with a Dantri reporter, Ms. Tran Thi Hong Loan, the owner of the tailor shop where Jaden experienced the service, expressed her surprise when the video of the Chilean guest went viral on social media. Thanks to that, her family’s shop became more well-known.

“I opened the shop in 1996. I learned this profession from my parents,” Ms. Loan shared.

To ensure timely completion of tailoring for customers, Ms. Loan’s shop currently has 17 staff members. Each person is responsible for a specific task to complete the products quickly but with the quality standards desired by customers.

According to Ms. Loan, the price of a suit may vary depending on the quality of the fabric and the complexity of the design. The average price of a suit at her shop (including both the coat and pants) ranges from 2.7 million VND to 3.1 million VND, while a shirt costs around 600,000 VND. In addition, the shop also offers tailor-made swimwear, bikinis, and dresses according to the customer’s preferences. The price includes both the fabric cost and tailoring fee.

On travel forums, many young people provide some tips for tourists who want to have clothes tailored in Hoi An.

Customers should take a walk around to compare prices, fabric quality before choosing a tailor. The people of Hoi An are known to be friendly and welcoming even if customers don’t make a purchase. Also, customers should have a sample image of the clothing they want tailored ready for the tailor to work with. And finally, customers should place their orders early to ensure they get the desired outfit. If any adjustments are needed, customers will have more flexibility with the time.
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