PNJ announces January revenue reaching 3.829 trillion VND

Công ty cổ phần Vàng bạc Đá quý Phú Nhuận (PNJ) just announced its business results for January 2024 with a revenue of 3.829 trillion VND, and a post-tax profit of 245 billion VND.

A representative from PNJ stated: “Shopping behavior in the Vietnamese market in the first 2 months of the year depends on the lunar calendar cycle with major events such as Tet and Thanh Tai day. This year, these events fall in February, so the revenue structure will also change compared to the record high of last year.”

The business report for January 2024 of PNJ also shows that the jewelry segment accounted for 62.6% of the revenue (including 52.1% retail and 10.5% wholesale). Revenue from 24K gold in January decreased by 15.6% compared to the same period last year due to the impact of Tet and Thanh Tai day. Accordingly, in January 2024, PNJ’s net revenue reached 3.829 trillion VND, with a post-tax profit of 245 billion VND.

To achieve these results, PNJ continuously expands its market share, acquires new customers, and implements diverse product strategies, as well as improves customer engagement tactics. Additionally, PNJ continues to enhance customer experience to serve customers better and increase customer loyalty to the brand.

In addition, PNJ has launched many activities to prepare for the shopping season of Tet 2024, continued to promote, and enhance brand awareness with the launch of the spring TVC “Happy as Tet – precious as gold”.

Furthermore, PNJ has introduced special collections in the Year of the Tiger, symbolizing completeness, fortune, prosperity, and wealth.

A PNJ representative mentioned that each product is meticulously crafted by jewelry artisans, conveying wishes of luck and security to customers. Notable collections include the Kim Bao Nhu Y jewelry collection, the PNJArt Kim Long Phi Van gift with a unique design of a golden dragon soaring through clouds, and the modern design of the Mini Loc Dai Phat gold collection that is popular among young customers.

By the end of January 2024, the PNJ system had 402 stores across 55 provinces and cities, including 393 PNJ retail stores, 5 Style by PNJ stores, 3 CAO Fine Jewellery stores, and 1 wholesale business center.

The company has implemented the program “Mini Supermarket Free – Tet Gia Thinh 2024”, taking care of Tet for 15,000 disadvantaged households, workers, etc., in Ho Chi Minh City.