Every morning, the scene of lining up for beef noodle soup is quite familiar to the people in a small alley on Thanh Thai street (District 10, Ho Chi Minh City). Many customers come early, take out chairs to sit, grab napkins and spoons.

As soon as Ms. Vu Thi Kim Dung – the owner of the restaurant – opens the door, the customers all chime in unison: “Is the beef noodle soup ready, Ms. Dung?”. If strangers come here, they would think they are relatives of the owner, not customers.

By 8am, Mr. Sang (60 years old, living in District 10) holds a stack of lottery tickets to sell, and every 10-15 minutes he checks to see if the beef noodle soup is ready. Mr. Sang has been a “regular customer” for over 10 years at this beef noodle soup shop. Both he and his son sell lottery tickets, so having a full breakfast is very difficult. Therefore, the 10,000 VND bowl of beef noodle soup seems like a “lifesaver” for him and his son.

“This is the cheapest place we have ever eaten. Ms. Dung cooks a rich broth, and the noodles, meat, and vegetables are fresh, all for only 10,000 VND per bowl, very affordable for my family,” he shared.

“I have been eating here for more than 30 years. I am a loyal customer, if I miss a morning without eating here, I feel something is missing,” Mrs. Hoi, who lives nearby, said.

“I work in the recycling industry nearby. Seeing me struggling, Ms. Dung only charges me 15,000 VND per bowl. That’s why I come here every day to eat on a budget,” Mrs. Tham (50 years old), a regular customer, said while praising with a thumbs up.

According to Ms. Dung, the main customers are neighbors, older laborers in difficult circumstances.

“I sell at any price, the lowest is 10,000 VND per bowl, although it may not have a lot of noodles and meat, the customers still feel full. Larger bowls range from 15,000-25,000 VND. The customers are all laborers, low-income, so I sell this way so that everyone can afford to eat,” Ms. Dung shared.

32 years ago, after giving birth to her son, Ms. Dung quit her accounting job at a company and started with the beef noodle soup business left to her by her parents.

Regularly over the years, Ms. Dung has had to wake up at 3am to go to the market early, choose the freshest meat to simmer for the broth. It is rare to see the beef noodle soup shop closed, except when Ms. Dung is ill.

Ms. Dung has a son who is over 30 years old but is sick and unable to help her. With joint pain, difficulty in movement, every day Ms. Dung only cooks enough, about 80 bowls to sell.

For many years, the beef noodle soup at Ms. Dung’s shop has kept its cheap price, even as prices have risen. There were many times when Ms. Dung did not take money from the elderly.

“Although not very profitable, I just need to live through the day. Everyone here is in difficulty. I sell cheaply so that laborers can have a full meal,” Ms. Dung laughed, said.

Watching the broth pot gradually empty after an hour of selling, Ms. Dung couldn’t help but feel happy and grateful for still having health every day, for still being able to work and receive the support of customers near and far.

By Binh Minh.
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