The market at Hang Be, Hanoi is known as the “rich people’s market” because prices are usually higher than elsewhere, offering a variety of specialty foods and unique ceremonial items. Located at the corner of Hang Be market, Hương Trà chicken pho restaurant has been a familiar address for locals and diners for the past 15 years. Mr. Phan Vuong, a regular customer, jokingly commented, “This place is fancy, only open for 3 hours in the morning. If you come late, the owner will run out of food quickly and close the shop.” The selling counter is a simple pushcart placed at the entrance of a small alleyway, filled with trays of pre-cooked chicken meat, including skin-on chicken, young eggs, stomach, gizzard, liver, and a steaming pot of broth. Ms. Tran Thu Tra (the owner) greets customers warmly while skillfully preparing the chicken meat and broth. “Ms. Tra is famous for being friendly and hospitable,” one customer remarked. Every day, Ms. Tra wakes up at 3 AM to prepare the ingredients. She mentioned that her love for chicken pho prompted her to learn how to make it at home. Encouraged by her family, she decided to open a small shop to fulfill her passion for cooking and serving others. “I cook for customers the same way I cook for my family. If the food is high-quality and clean, customers will come back repeatedly,” she shared. Business in the most famous food market in Hanoi is pressurizing for Ms. Tra. She explained, “Customers at Hang Be market are food enthusiasts and can be quite picky. I use chickens purchased from this market, specifically hens weighing between 3-3.5kg each. The chickens are salted, washed, and boiled to remove any unpleasant odors before cooking.” The broth is made from boiled chicken water and chicken bone broth, with the addition of roasted ginger and onion instead of traditional spices. Ms. Tra estimates that she sells 50-60kg of chicken meat per day, equivalent to 300-350 bowls of pho. Mr. Trung Quy, a regular customer, appreciates the simple and authentic flavor of the chicken pho at this restaurant. He shared, “The chicken meat is tender, sweet, not dry or fibrous, and the broth is clear, flavorful, and not overpowering with herb aroma. I have been eating here for over 5 years now, coming for breakfast 1 to 2 days a week.” The restaurant opens from 6:30 AM to 10 AM daily and closes when the food runs out. On busy days, Ms. Tra may close as early as 9:30 AM. Customers are advised to arrive early to avoid missing out on popular items like chicken stomach and gizzards, which sell out quickly after 8:30 AM. Additionally, customers who prefer not to have noodles in their soup should inform the owner in advance.
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