The MB Stellar payment bracelet, designed for Gen Z customers, is attracting attention. Launched in mid-November 2023, MB Stellar is the first payment bracelet in the Vietnamese market. It is a collaboration between the Military Commercial Joint Stock Bank (MBBank) and OMverse. MBBank, one of the top 5 reputable commercial banks in Vietnam in 2023, partnered with OMverse, a pioneer in performance marketing. This partnership not only made a breakthrough in the Vietnamese Fintech market but also spread the message of “dare to change, dare to be different.”
MB Stellar introduces cutting-edge payment technology 5.0 by integrating 2 debit and credit chips in one product. The MB Stellar payment bracelet allows customers to make easy touchless payments without the need for network connection or battery recharging.
With 18 unique designs, colors, and personalized charms, MB Stellar is waterproof, dustproof, suitable for all weather conditions and outdoor activities, especially for dynamic individuals aged 25-40. Priced at around 400,000 VND, the MB Stellar payment bracelet is a perfect choice for tech-savvy fashion enthusiasts who appreciate highly functional products and are ready to try new things to express their individual style.
At the DigiLounge#4 event in mid-December in HCMC, over 100 guests, mostly senior managers and marketing managers of large businesses in Vietnam, were impressed by the speed and convenience of experiencing the MB Stellar payment bracelet firsthand. Many were delighted with the special charms accompanied by humorous and bold messages created by the Gen Z design team.
Fantastic Eggs, a Brandformance Creative Agency under OMverse, shared insights into the idea behind MB Stellar. They were inspired by MBBank’s concept of creating a new product line “beyond banking” to reach the “fearless trial” generation – Gen Z. Fantastic Eggs conducted in-depth research on this target group and found their characteristics of curiosity, willingness to explore new things, desire for personalization, and living with their unique identity.
Furthermore, the research team observed the rising trend of various wearable payment devices in developed countries, including not only smartwatches but also payment bracelets and rings. These important elements helped Fantastic Eggs create MB Stellar with both convenience and fashion.
This innovative approach has been proven through feedback at the event, suggesting that MB Stellar can further develop to target the Alpha generation – those born between 2010-2024, who are exposed early to technology and social media, predicted to be very open to new experiences and engage more in digital environments.
Some parents intend to have Gen Alpha own MB Stellar to instill the habit of independent spending in their children while still being able to manage remotely through MBBank’s mobile banking app.
Following its presence at DigiLounge#4, MB Stellar successfully attracted attention from domestic and international media. Many major news outlets around the world like Reuters, Yahoo! Finance, AsiaOne, MarketWatch, etc., have highlighted MB Stellar’s role in ushering in the era of payment 5.0, being a pioneering product for the Alpha generation.
Established in 2018, OMverse is an ecosystem of growth solution providers, including 4 subsidiaries: Omega Media, Omega Martech, Fantastic Eggs, and Omeez, focusing on Performance solutions in Vietnam.
OMverse’s companies were involved in all aspects of the MB Stellar payment bracelet launch campaign: Fantastic Eggs developed the strategic and product innovation concept; Omega Media implemented an integrated digital marketing campaign across multiple channels; Omeez was the exclusive product distribution affiliate marketing platform.
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